free resources
The Laredo Group is constantly surveying the industries we serve for the latest information, best practices, important and relevant resources and other material that may be of use or interest to our clients. The following items are presented for your information and education. Please note the copyrights and contact us if you'd like to reproduce or use the material or any of its contents for any other purpose.
Free Resources
Review the list of Resources below, then CLICK HERE to request access to download the resource(s).
Course Descriptions
- Course Catalog Q2 2023
Glossaries
- Digital Advertising & Media Master Glossary
- Digital Media, Advertising & Marketing Acronym Glossary
- Digital Advertising & Media Operations
- Data, Analytics & Optimization
- Digital Media, Ad Programs, Formats, Placement & Creative
- Digital Media & Advertising Ecosystem
- Digital Video & Audio Advertising
- Digital Media Advertising & Marketing
- Digital Media & Advertising Selling & Buying
- Digital Media Campaign Objectives & Marketing
- Mobile Advertising
- Native & Social Media Advertising
- Programmatic Media
- Research, Measurement & Metrics
- Search Advertising (SEO & SEM)
- Targeting, Performance & Optimization
- Website, CMS, Software & Ecommerce
Cheat Sheets
- Answering Objections Cheat Sheet
- Advertising Transformation Cheat Sheet
- Decision-Making Cognitive Bias Cheat Sheet
- Decision-Making Cheat Sheet
- Process for Answering Objections
- Questioning Cheat Sheet
- Understanding Objections Cheat Sheet
Other Resources
- 20 Questions to Consider for Evaluating Digital Media Sales Trainers
- Academy of Digital Media Capabilities Presentation
- Artificial Intelligence Resources Q2 2023
- How Advertising Works (Infographic)
- Recommended Reading List: Storytelling & Presenting
- Recommended Reading List: Data Analytics & Measurement
- Return on Ad Spend Calculator (Excel)
- Staying Informed 2Q 2023
- Staying Informed AI 2Q 2023
free resources
Review the list of Resources below, then CLICK HERE to request access to download the resource(s).
Cheat Sheets
- Cognitive Bias in Decision-Making Cheat Sheet
- How When to Use Questions Cheat Sheet
- Questioning Course Cheat Sheet
- Understanding Objections Cheat Sheet
Other Resources
- Active Listening Strategies
- How Prospecting in B2B Media is Like Creating a Media Plan
free resources
Review the list of Resources below, then CLICK HERE to request access to download the resource(s).
- Coming Soon!
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